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How Do I Google Myself

Recently I was invited for an evening smoke at an upscale, private cigar lounge, and the owner told me with pride how adverse he is to anything digital. He has a flip phone. No email, no social, no frills, no nonsense. Can’t even find him online, he says. Just the...

Intro to Influencer Marketing

Wendell Berry once wrote that, “It is, in fact, the nature of the electronic media to blur and finally destroy all distinctions between public and community.” I’ve written numerous times over the years about why brands shouldn’t treat social media as a passing fad;...

The Future of Branded Content

CLICK HERE TO ENABLE ADS I use Google Chrome for nearly all my browsing and like many people I use extensions like Adblock and Adblock Plus. Though, I honestly didn’t install these initially with the intention of blocking video ads but instead to block “pop up” ads....

Digital Content Incubation For Brands

tl;dr: Corduroy matches a brand’s target audience with premium original IP that is developed, produced, and hyper-targeted to specific audience segments based on exclusive data, tech and audience insights to create original sponsored content. The Problem: For those...

Building Brand On YouTube

YouTube is ten years and old and has quickly become a significant destination for individuals cutting their cable bills in favor of ad and subscription-based digital alternatives. According to Nielson, millennial males watch over two hours of web videos every week....

A Few Good Podcasts

Podcasts are a fantastic. Here are 5 of my favorites:   Innovation Crush: Listen on Soundcloud Chris Denson's series focuses on innovative people and amazing projects and examines the multiple facets of how innovation works. One of my favorite episodes is with...

Product Placement For Indie Filmmakers

An Introduction to Product Placement: The 2004 documentary “The Corporation” has a segment about real life product placements that companies pay for (such as people paid to talk loudly in public about a song they just heard or a product they just tried like in “The...

HERO Racing 2014 Baja

We are proud to share the news that the HERO Racing team came from behind to win the 17th Rigid Industries SCORE Desert Challenge recently, and are one of three teams in all classes to be undefeated all season! The HERO team dedicated this past race to Kionte Storey,...

Polar Blades & End of Babes

Our friend Jimmy Marble recently launched a Kickstarter campaign to finance two short films: Polar Blades and End of Babes. Perhaps you’ve seen Jimmy’s PSA’s on our site before or follow his other work, and if not you should check them out. Jimmy is trying to raise...

Sister – Behind the Scenes

SISTER, a film about ADHD being over diagnosed and over-medicated in our culture, premiered this year at the Tribeca Film Festival and played two sold out shows this weekend at the Traverse City Film Festival. Michigan native film-maker Michael Moore introduced the...

Keith Musil – She Keeps Bees

Corduroy friend Keith Musil recently directed the below video "Is What It Is" for She Keeps Bees from their upcoming album Eight Houses. Keith's work is always a little surreal and very stylish. He is from the suburbs of Chicago and his commercial work includes...

HERO Racing Success in San Felipe

Awesome news out of the 2014 San Felipe 250 that our friends at HERO Racing took first place in the 40 Pro Class and first place in the 50 pro class. More importantly, they were able to raise enough money to buy another prosthetic for a wounded marine -- making it...

Roxine Helberg

Roxine Helberg is an incredibly talented artist with a unique and visceral style working and living in Los Angeles as a commercial and film director. Her work has been featured in publications such as Vanity Fair and Glamour Magazine. Before moving west, Roxine was...

Nipples on Facebook

Since we last wrote about actress/writer/director Lina Esco’s new film, “Free The Nipple" there have been a few developments worth sharing. First, Miley Cyrus tweeted @freethenipple with the below photos pushing for gender equality, which was a surprising but much...

This May Be The Last Time

The below trailer for “This May Be The Last Time” was just released in advance of next week’s premier at the Sundance film festival. The film is a documentary about America’s first music, focused on the ethnomusicology of Native American hymns once sung during the...

All Visual LA

The ALL Visual Los Angeles slideshows are curated and hosted by Henry Diltz and Dola Baroni. This past Thursday was the two year anniversary of the monthly slideshow and as always there was interesting work and a good crowd here at The Forge. As next month there will...

Privacy in a Digital Age

  As the clip above from South Park illustrates, we’re a society that freely shares a lot of our information publicly while (occasionally) pointing out that we should be entitled to a certain amount of privacy. Whether snooping is being done by governments,...

Free The Nipple – Teaser

A new independent film on #freethenipple movement is coming soon by a friend of ours - writer, director and actress Lina Esco - about something I think we should all be able to rally behind. The cause is near and dear to her heart, and is a basic question she poses...

Derek Wood

Derek Wood is a professional photographer based in Los Angeles, CA and often shooting in studio at the Forge. Originally from Maine, Derek mostly shoots fashion work and is a regular contributor for Zooey Magazine. Check out his website for more of his...

Dead Hello Crowdfunding

As I wrote about previously, our friend Callin Passero is in the midst of releasing new tracks from his solo project "Dead Hello" (some of which are linked below) and has just announced the launch of an Indiegogo campaign to enable him to finish recording the album in...

Forge LA Halloween Party

The annual Forge Halloween party is set to kick off next Saturday, October 26th around 9pm. I wrote about last year's Halloween party and Indiegogo fundraiser, and have been helping set up the event for the past few years so I wanted to write a post letting people in...

FOUND Magazine Release Party

Davy Rothbart is a very cool and interesting guy. He's the founder/editor of FOUND Magazine, a publication that collects found writings. He's also an author, film-maker and contributor on NPR's "This American Life". Davy recently finished a documentary about a high...

Picking a Good Domain Name

One of the most important elements of starting a new business is obviously choosing an appropriate name for the company. When buying a domain name for a new business, many people like to see how much traffic the domain is already getting. However, this is not an...

Adi Goodrich

Adi Goodrich is an awesome art director and set designer based out of Los Angeles and one half of the team behind the JIMMYnAdi PSA's we wrote about here previously (that were created to "motivate and inspire the creative minded people in our community"). Her work is...

Intro to Instagram for Brands

When Twitter first became popular it created a list of suggested users for new accounts to follow (one of whom was comedian BJ Mendelson, who wrote about this in his book SOCIAL MEDIA IS BULLSHIT and I briefly talked about it in my counter - SOCIAL MEDIA IS NOT...

Tino Schaedler

Tino Schaedler is a production designer, art director and architect from Berlin currently working in Los Angeles. He has worked on everything from big budget commercials and feature films such as Harry Potter and V For Vendetta, as well as work in other mediums and...

Intro to Search Engine Optimization

Search Engine Optimization: In a nutshell, SEO breaks into three categories: site-wide, on-page and off-page. Site-wide, as you may imagine, consists of coding issues on the site. On-page consists of text on the site all being keyword focused (global nav, titles,...

Get A Free Online Education

The below list are all things I use with my iPad, but you could just as easily use a phone, desktop or Google Glass for your education, I just like the size and ease of the iPad. Also, while I have spent time on pay sites like Lynda and in college had access to sites...

Hiring Guest Instagrammers For Brands

Today most everyone in the western world has a smart phone in their pocket with a higher quality camera lens than most consumer cameras have ever had, and that combined with the interconnectivity of these devices means that photos and videos are now being shared at a...

Kurt Braunohler’s Cloud Project

Crowdfunding has really become a major point of origin for creative projects over the past few years (see more of our thoughts on crowdfunding here). We've seen the public fund good causes, creative ideas, and support their friends. Comedian Kurt Braunohler set out on...

7 Key Elements of Successful Brands

Recently I was privileged to co-host an event with guest speaker Tom White of 3DI2. Tom gave a presentation about what he considers the key elements of mega-selling brands, so I’ve decided to share a brief breakdown below along with some of my thoughts for how all of...

What Is The Forge

Late last night (Friday March 1, 2013), The Forge met its fundraising goal of 60,000 dollars right as the clock ran out on their campaign. You'll remember from my past blog posts that the fundraiser was launched in conjunction with the 2012 Halloween party, which gave...

On Fixing Internet Comments

INTERNET COMMENTS: Once everyone has a voice, what can you do to stop hearing all but the ones who agree with you? After all, not everyone has something constructive, informed or agreeable to say on all matters (such being the cause of most bullshitting), and things...

Keep Denver Beard

My brother and our sometimes graphic/motion designer, Aaron Pettijohn, just put out a new design called "Keep Denver Beard" on CafePress that's pretty sweet, if you're in need of some new threads; it is also soon to be available at the I Heart Denver store. Photo by...

Like Knows Like

"Like Knows Like" Meaning? One might also apply the phrase in ethics without referring to other minds (divine or otherwise), to mean "being good enables or helps one to know the good". The idea that virtue somehow illuminates moral truth suggests that more virtuous...

OTG Wins Award For iPad Deployment

Corduroy client OTG Management has had a terrific year in 2012, capping it all off with a slew of more positive press about the company this month. According to the first ever Moodies Awards, OTG has definitively employed the best use of digital media in an airport...

Creative Inspiration as a Public Service

  “Be Cool” is the latest in an ongoing series of public service announcements of creative inspiration by local LA artists and friends of Corduroy: Jimmy Marble and Adi Goodrich, now dubbed as creative duo “JIMMYnADI”. So far, the PSA’s have been well received,...

Introduction to Crowdfunding

Wendell Berry once wrote of “modern salesmanship and modern technology” that it was “yet another way to make people pay dearly for what they already have”. Crowdfunding seems to be an example of technology finally giving something to the little guy that he never had...

Forge Halloween & Indiegogo

The Forge LA photo studio and creative space was born in 2008 when Dan Busta and brothers Ryan and Collins Schude took over the building's lease just north of downtown LA (near Chinatown, where the 5 meets the 110 freeway). The building has since gone on to see...