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Why You Need To Outsource Your Administrative Work

Why You Need To Outsource Your Administrative Work

The following is an edited excerpt from the book, Zen and the Art of Admin Tasks, by Nic De Castro and Nathan Pettijohn. “Time is the coin of your life. It is the only coin you have, and only you can determine how it will be spent. Be careful lest you let other people...
How Do I Google Myself

How Do I Google Myself

Recently I was invited for an evening smoke at an upscale, private cigar lounge, and the owner told me with pride how adverse he is to anything digital. He has a flip phone. No email, no social, no frills, no nonsense. Can’t even find him online, he says. Just the...
Intro to Influencer Marketing

Intro to Influencer Marketing

Wendell Berry once wrote that, “It is, in fact, the nature of the electronic media to blur and finally destroy all distinctions between public and community.” I’ve written numerous times over the years about why brands shouldn’t treat social media as a passing fad;...