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Why We Started A CBD Dog Treat Brand

This week we launched a new CBD dog treat company called Gus and Boogie. After years of Cordurouy working on marketing and branding projects for other brands, I finally wanted to incubate a brand of my own. Patrick McMahon, the founder of one of the first vertically integrated cannabis companies in California, and I connected about this idea a few years ago, and after a few other projects working together, we decided it was time to give it a try.

We named the company after Patrick’s chihuahuas, in memory of the late Boogie and in honor of his current dog Gus. As a dog with anxiety, Patrick had started giving Gus CBD and saw an immediate improvement in Gus being social and happy to explore. Whereas before he may be hesitant and nervous at a dog park, with CBD now Gus was happy to go explore and meet new dogs and people.

The science behind CBD for humans or animals is in the early stages of research, so it is exciting to be involved at the forefront with this new venture. Among our goals are to partner with veterinarians and universities to help collect data that can be beneficial to developing new products that are designed with scientific backing to help improve the lives of our pets. 

CBD, or cannabidiol, is one of over 80 cannabinoid extracts found in the cannabis plant, it non-psychoactive and produces no “high” or euphoria. It may be beneficial for pain, inflammation, anxiety, nausea, and seizures. Our first two products are: a bacon-flavored tincture that you can put in your dog’s food or directly in their mouth, and a CBD soft chew dog treat that is vegan and free of corn, soy, dairy, and wheat.