CLICK HERE TO ENABLE ADS I use Google Chrome for nearly all my browsing and like many people I use extensions like Adblock and Adblock Plus. Though, I honestly didn’t install these initially with the intention of blocking video ads but instead to block “pop up” ads. Still, I get served skippable ads on YouTube, and…
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tl;dr: Corduroy matches a brand’s target audience with premium original IP that is developed, produced, and hyper-targeted to specific audience segments based on exclusive data, tech and audience insights to create original sponsored content. The Problem: For those who don’t know, the old television advertising model was based on a captive audience that would sit…
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YouTube is ten years and old and has quickly become a significant destination for individuals cutting their cable bills in favor of ad and subscription-based digital alternatives. According to Nielson, millennial males watch over two hours of web videos every week. Business Insider compared that YouTube’s gross revenue was not much less than CBS and…
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Podcasts are a fantastic. Here are 5 of my favorites: Innovation Crush: Listen on Soundcloud Chris Denson’s series focuses on innovative people and amazing projects and examines the multiple facets of how innovation works. One of my favorite episodes is with Lee Zlotoff, the creator of the MacGyver series. He explains his creative process and the subconscious…
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An Introduction to Product Placement: The 2004 documentary “The Corporation” has a segment about real life product placements that companies pay for (such as people paid to talk loudly in public about a song they just heard or a product they just tried like in “The Truman Show”), which I think is a scary extreme…
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We are proud to share the news that the HERO Racing team came from behind to win the 17th Rigid Industries SCORE Desert Challenge recently, and are one of three teams in all classes to be undefeated all season! The HERO team dedicated this past race to Kionte Storey, a wounded marine who received a…
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Our friend Jimmy Marble recently launched a Kickstarter campaign to finance two short films: Polar Blades and End of Babes. Perhaps you’ve seen Jimmy’s PSA’s on our site before or follow his other work, and if not you should check them out. Jimmy is trying to raise 25k in the next 20 days and I…
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SISTER, a film about ADHD being over diagnosed and over-medicated in our culture, premiered this year at the Tribeca Film Festival and played two sold out shows this weekend at the Traverse City Film Festival. Michigan native film-maker Michael Moore introduced the film, which was runner up as the audience award for Best American Film…
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Corduroy friend Keith Musil recently directed the below video “Is What It Is” for She Keeps Bees from their upcoming album Eight Houses. Keith’s work is always a little surreal and very stylish. He is from the suburbs of Chicago and his commercial work includes clients such as HP, Ford & Fox. Keith is currently…