Blog

  • Building Brand On YouTube

    YouTube is ten years and old and has quickly become a significant destination for individuals cutting their cable bills in favor of ad and subscription-based digital alternatives. According to Nielson, millennial males watch over two hours of web videos every week. Business Insider compared that YouTube’s gross revenue was not much less than CBS and…

  • A Few Good Podcasts

    Podcasts are a fantastic. Here are 5 of my favorites: Innovation Crush: Listen on Soundcloud Chris Denson’s series focuses on innovative people and amazing projects and examines the multiple facets of how innovation works. One of my favorite episodes is with Lee Zlotoff, the creator of the MacGyver series. He explains his creative process and the subconscious…

  • Product Placement For Indie Filmmakers

    An Introduction to Product Placement: The 2004 documentary “The Corporation” has a segment about real life product placements that companies pay for (such as people paid to talk loudly in public about a song they just heard or a product they just tried like in “The Truman Show”), which I think is a scary extreme…

  • HERO Racing 2014 Baja

    We are proud to share the news that the HERO Racing team came from behind to win the 17th Rigid Industries SCORE Desert Challenge recently, and are one of three teams in all classes to be undefeated all season! The HERO team dedicated this past race to Kionte Storey, a wounded marine who received a…

  • Polar Blades & End of Babes

    Our friend Jimmy Marble recently launched a Kickstarter campaign to finance two short films: Polar Blades and End of Babes. Perhaps you’ve seen Jimmy’s PSA’s on our site before or follow his other work, and if not you should check them out. Jimmy is trying to raise 25k in the next 20 days and I…

  • Sister – Behind the Scenes

    SISTER, a film about ADHD being over diagnosed and over-medicated in our culture, premiered this year at the Tribeca Film Festival and played two sold out shows this weekend at the Traverse City Film Festival. Michigan native film-maker Michael Moore introduced the film, which was runner up as the audience award for Best American Film…

  • Keith Musil – She Keeps Bees

    Corduroy friend Keith Musil recently directed the below video “Is What It Is” for She Keeps Bees from their upcoming album Eight Houses. Keith’s work is always a little surreal and very stylish. He is from the suburbs of Chicago and his commercial work includes clients such as HP, Ford & Fox. Keith is currently…

  • HERO Racing Success in San Felipe

    Awesome news out of the 2014 San Felipe 250 that our friends at HERO Racing took first place in the 40 Pro Class and first place in the 50 pro class. More importantly, they were able to raise enough money to buy another prosthetic for a wounded marine — making it their 6th prosthetic donated…

  • Roxine Helberg

    Roxine Helberg is an incredibly talented artist with a unique and visceral style working and living in Los Angeles as a commercial and film director. Her work has been featured in publications such as Vanity Fair and Glamour Magazine. Before moving west, Roxine was raised in Israel, France, Belgium and Italy. She studied at NYU’s…