The stronger your brand, your story, your identity, the more attention you can command from your fans and viewership: your tribe.
ABOUT US
Founded in 2011, Cordurouy LLC is a marketing consultancy and talent management firm based in Los Angeles, CA. A one-stop shop for brands and influencers to build their thought leadership and digital presence, Cordurouy combines data, talent and premium intellectual property to build actionable digital strategies and create branded content. Specializing in innovative digital strategies, our diverse array of clients include industry-leading entrepreneurs, virtual reality experiences, consumer apps, public companies and non-profits.
Services
Digital Strategy
Cordurouy combines data, talent and premium intellectual property to build actionable digital strategies and create branded content.
Cordurouy is a full service talent management company based in Los Angeles. Cordurouy utilizes top tier talent and premium IP to build actionable strategies, create premium original programming and provide a digital ecosystem to grow and build audiences. We utilize our expertise in digital to help grow our clients communities online to build influence.
Janice Bryant Howroyd
Founder and Chief Executive Officer
The ActOne Group
As a talent manager, Nathan Pettijohn represents public figures such as Janice Bryant Howroyd.
Janice Bryant Howroyd is the Founder and Chief Executive Officer of The ActOne Group, a global leader providing customized cutting edge solutions in the human resources industry. The ActOne Group is a multi-billion dollar (USD) award-winning, international Talent and Talent Technology enterprise with multiple divisions that each service unique areas of employment and provide talent management solutions. She is currently #39 on Forbes list of America’s Richest Self-Made Women. In 2014, Mrs. Howroyd was recognized by Black Enterprise as the first black woman to own and operate a billion‐dollar company. She was BET’s first ever BET Honors Entrepreneur of the Year and has received Black Enterprise’s Business of the Year award. In 2013, she was appointed a USA Ambassador of Energy at the White House. In May of 2016 she received a key Presidential appointment by President Barack Obama as a member of the President’s Board of Advisors on Historically Black Colleges and Universities. In 2017, Howroyd was appointed to the Federal Communications Commission’s Advisory Committee on Diversity and Digital Empowerment (ACDDE). Her mantra is “Never compromise who you are personally to become who you wish to be professionally.”
In 2017, Howroyd was appointed to the Federal Communications Commission’s Advisory Committee on Diversity and Digital Empowerment (ACDDE). Her mantra is “Never compromise who you are personally to become who you wish to be professionally.”
We help influencers build their audience and market themselves. We take a holistic approach to building influence and thought leadership for individuals by helping you share ideas that will help others.
We use proprietary big data tools to predictively ascertain what your target audience will engage with prior to creation of content. We use these insights and our access to premium IP to build actionable strategies, create premium original programming and provide a digital ecosystem to grow and build audiences.
Long-term, your company should be building more access to the constantly changing needs of your target audience through content. Regardless of the medium, the “spokes” can be built and removed quickly once a connection has been made. Content created for one community today can make for compelling content in the future. Pushing out to other video sites and platforms such as Facebook, YouTube and Vimeo allows for repurposing as “Top 10 Lists” or audio centric mediums later. This allows for you to take the “Cream” of the past and reconstruct it safely under your home brand.
“My particular peeve is pre-roll. I hate it. What is even worse is that I know the people who are making it know that I’m going to hate it. Why do I know that? Because they tell me how long I am going to have to endure it — 30 seconds, 20 seconds, 15 seconds. You only have to watch this crap for another 10 seconds and then you are going to get to the content that you really wanted to see. That is a model of polluting content that is not sustainable.”
Micro Influencer Outreach With limited spends, Cordurouy found and activated 35 micro-influencers per month to post about Salt Life Beer to assist with branding a new product. The campaign started in Florida and spread to other surrounding states as distribution expanded.
Individual Digital Branding:
Ivan Stravensky
Fake Influencer With Real Fans
We created a fake person named Ivan Stravensky on September 22, 2017 and built out his following to over 30,000 followers in six weeks with less than $300. This fake person had over 20,000 views on his second Medium blog post thanks to his Reddit post getting 900 upvotes in one night. He’s not real but a lot of his fans are.
In March of 2019, we set up the social media accounts for @evangoeswildofficial for the Animal Planet show’s season one. We scheduled posts, responded to fan outreach and handled influencer outreach.
We asked animal lover influencers to post about the series to drive tune in and awareness.
Individual Digital Branding:
GameMine
SEO - Search Results
In May of 2017, every result for “gamemine” was for a video rental company in Florida rather than our client, a start-up mobile games publisher. None of these results was our client. Not even gamemine.com showed up. We deleted these (defunct) Florida company’s profiles in Crunchbase, LinkedIn, Google maps (include arrows) and created social media channels for GameMine.
Now, when you Google GameMine, every search result is for the mobile games publisher and all of the Florida company pages are gone.
Social Media Strategies We created social media handles and scheduled posts and ads to grow reach and engagement. We also optimized individual team members’ socials.
Nathan Pettijohn is an author, talent manager, and entrepreneur. Nathan is a contributing writer for Forbes on topics relating to what business leaders need to know about innovations in media and technology. Nathan is also the coauthor of a short tactical guide Zen and the Art of Admin Tasks, about outsourcing administrative work. His newest book is a travelogue called Travels With Hafa. In 2011, Nathan founded Cordurouy, a digital strategy agency based in Los Angeles where he serves as CEO. As a talent manager, Nathan represents business innovators such as Janice Bryant Howroyd (Founder and CEO, The ActOne Group).
Todd Camhe
Co-founder, Partner
Todd M. Camhe has worked in the media and entertainment industries for over twenty years. He has a diverse background as a writer, producer and executive on a wide array of entertainment projects for Fox and Warner Bros., record labels Interscope and Shady Records, music video website Vevo, recording artists Eminem, Lady Gaga and Adam Lambert, and global brands including The Limited, Diageo, Samsung and Intel.
Michelle Lochmus
Account Manager
Michelle Lochmus has worked in the media industry for more than a decade with an extensive background in marketing and advertising sales. Previously working in cable television with networks including Hallmark Channel, Hallmark Movies & Mysteries, HGTV and DIY Network, her portfolio consists of numerous award-winning multi-media campaigns covering a wide array of digital, social, on-air, radio, out-of-home and print strategies.
Books
Travels With Hafa
Nathan Pettijohn (Author)
On the heels of a breakup, author Nathan Pettijohn rents an RV and takes off on the road with his dog to explore the Pacific Northwest for the month of October. Along their journey, Pettijohn and his dog Raphael, or “Hafa,” meet with locals in small towns and stay at sites ranging from national parks, trailer parks, and campgrounds, to parking lots and open spaces. While going to a number of iconic bucket-list road trip stops, Pettijohn shares his views on everything from dog training to dating apps, in a modern exploration of life on the road today in America for adventurers, vagabonds, and dog lovers.
This tactical guide will give you immediately actionable guidelines to outsource your administrative work to an administrative assistant so that you can focus on driving exponential value in your personal and work life.
This article was originally published on my Forbes column here. On June 30, 2017, the New Jersey rapper Tay-K (born Taymor McIntyre and also known as Tay-K 47) uploaded a music video called “The Race” to YouTube. Wanted for murder in connection to a crime committed when he was just 16 years old, Tay-K had been…
This article was originally published on my Forbes column here. In 2017, Sarah Solomon woke up in a hostel in San Juan del Sur, Nicaragua. Days earlier, she’d left her life as a high-flying New York publicist to travel the world. Now, she was on the greatest adventure of her life, using freelance PR work to make ends meet…
This article was originally published on my Forbes column here. Picture yourself preparing for a vacation to Sedona, Arizona. As you search for the best tips on where to eat, hike or spend a day at the spa, you’ll probably find yourself flipping the pages of a travel magazine or scrolling through articles online. Sure enough,…
This article was originally published on my Forbes column here. Technology makes it easy to automate or delegate certain tasks in your life. Some people start their mornings by cueing Alexa to turn on the lights and make a pot of coffee. Others set their bills to autopay or outsource and automate email, calendars and other rote tasks….
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