Build Lasting Influence

The stronger your brand, your story, your identity, the more attention you can command from your fans and viewership: your tribe.

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ABOUT
US

Founded in 2011, Cordurouy specializes in high profile reputation management. We handle comprehensive digital strategy for executives, public figures, authors, and industry leaders who need to build influence without the distraction.

Services

  • digital strategy

    Executive Social Media Management

    We elevate the digital presence of executives and public figures.

    Your social media presence should reflect your executive stature—strategic, authentic, and consistently excellent. We manage your complete social media strategy so you can focus on what you do best.

    What We Do

    • Content Planning: Develop content calendars that position you as a thought leader
    • Voice & Brand Consistency: Ensure every post reflects your authentic executive voice
    • Community Management: Handle engagement professionally and strategically
    • Crisis Prevention: Monitor and manage your online reputation proactively
    • Performance Analytics: Track influence metrics that matter to executives

     

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    Brand Launch & SEO

    We launch new brands and make them look established from day one.

    Your digital presence should never look like a work in progress. We create comprehensive brand launches that establish immediate market credibility—because investors, partners, and customers judge your company’s legitimacy within seconds of finding you online. 

    What We Do

    • Competitive analysis to position you strategically against established players
    • Complete digital setup from scratch—websites, social accounts, and SEO optimization
    • Day-one authority that makes investors, partners, and customers take you seriously immediately
    • Ongoing optimization to improve search rankings and maintain credibility

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    Influencer & Paid Media Campaigns

    Strategic partnerships and targeted campaigns that amplify your brand.

    Building brand awareness requires more than great products—it demands strategic partnerships with the right voices and targeted campaigns that reach your ideal customers. We orchestrate influencer collaborations and paid media campaigns that drive real business results, not just vanity metrics.

    What We Do

    • Influencer Strategy & Partnerships: Identify and collaborate with influencers who authentically align with your brand values
    • Campaign Management: Handle all aspects from initial outreach to content approval and performance tracking
    • Paid Media Strategy: Design and execute targeted advertising campaigns across relevant platforms
    • Performance Optimization: Focus on metrics that matter—conversions, brand awareness, and ROI

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    Writing & Publishing

    Thought leadership content that builds lasting influence.

    Your expertise deserves a platform. We handle the complete writing and publishing process—from bylined articles to full book development—so your insights reach the audiences that matter most.

    What We Do

    • Bylined Article Development: Create thought leadership pieces for industry publications
    • Keynote Speech Writing: Develop presentations that establish your expertise
    • Book Development: Complete ghostwriting services from concept to publication
    • Content Strategy: Plan your thought leadership calendar strategically

    Author Services

    For authors who have already written their book, we also offer comprehensive author services to maximize your book’s reach and impact. Our book launch marketing package ensures your published work gets the attention it deserves.

     

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Case Studies

WHO:

Janice Bryant Howroyd

Founder & CEO of The ActOne Group, and first black woman to build and own a billion-dollar business

Our Approach: Long-term strategy positioning JBH as an authentic role model and industry pioneer across all digital channels.

Results:

  • 450,000+ targeted followers across all platforms (from under 1,000)
  • Successfully launched and promoted her book “Acting Up” with a comprehensive digital strategy
  • Rebranding, including website and video/graphic design
  • Weekly podcast production and management
  • Newsletter management
  • Paid media management
  • Extensive press coverage and media opportunities

 

 

 

WHO:

Rabbit Hole Distillery

Build brand awareness in competitive premium spirits market through authentic influencer partnerships.

Our Approach: Comprehensive influencer strategy targeting premium lifestyle and spirits enthusiasts.

Results:

  • 500+ influencer posts across premium lifestyle networks
  • Significant brand awareness increase in target demographic
  • Authentic brand partnerships with credible spirits influencers

WHO:

Bud Love

Premium Herbal Mixer Brand.

Our Approach: Complete brand launch including social media setup, influencer campaigns, paid media, content creation, and ongoing management for Bud Love herbal mixers.

What We Delivered:

  • Set up all social media accounts and digital presence from scratch
  • Comprehensive influencer campaign strategy
  • All paid media management
  • Social media community management
  • Blog content creation and SEO strategy
  • Branding and messaging

 

 

WHO:

Ricardo Rossello

Former Governor of Puerto Rico, Author of "The Reformer's Dilemma."

Our Approach: Strategic content management across all of the former Governor’s personal social media platforms, plus complete book launch marketing campaign.

Results:

  • Successfully managed digital presence during high-profile political transition
  • Comprehensive book launch strategy for “The Reformer’s Dilemma”
  • Maintained professional credibility during challenging political landscape
  • Built platform for ongoing thought leadership on reform

 

 

WHO:

Jim Jonassen

Executive Headhunter & Founder of JJA.

Our Approach: Focused LinkedIn strategy with strategic weekly content that demonstrated expertise rather than promoted services.

Results:

  • Positioned JJA as the go-to executive search firm for private equity portfolio companies
  • Built authentic relationships with the right decision-makers
  • Created consistent pipeline of thought leadership support for Jim, JJA, and ThursdayNights

WHO:

The Hive

The Hive is a superfood café serving Southern California with healthy bowls, wraps, smoothies, and coffee.

Our Approach: Location-based social media strategy with influencer partnerships focused on health and wellness community.

Results:

  • Increased foot traffic across all locations
  • Built strong local following in each market
  • Established The Hive as go-to healthy eating destination
  • Created sustainable social media presence driving ongoing customer acquisition

 

 

 

WHO:

Eric Weiner

New York Times Bestselling Author & Former NPR Foreign Correspondent. Author of "The Geography of Bliss," "The Geography of Genius," "The Socrates Express," and "Man Seeks God."

Our Approach: Strategic personal brand management to promote the Peacock TV series “Rainn Wilson and the Geography of Bliss” based on Eric’s bestselling book.

Results:

  • Successfully promoted TV series launch 
  • Elevated Eric’s profile 
  • Built a sustained audience for future projects
  • Created synergy between book sales and TV show success

 

Our Work

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Team

Nathan Pettijohn

Founder and CEO

Nathan Pettijohn is an author and entrepreneur. A contributing writer for Forbes on topics relating to what business leaders need to know about innovations in media and technology, Nathan’s newest book is a fiction novel called For What It’s Worth. He is also the author of crime fiction novel Public Opinion. In 2011, Nathan founded Cordurouy, a digital strategy agency based in Los Angeles, where he serves as CEO.

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Todd Camhe

Co-founder, Partner

Todd M. Camhe has worked in the media and entertainment industries for over twenty years. He has a diverse background as a writer, producer and executive on a wide array of entertainment projects for Fox and Warner Bros., record labels Interscope and Shady Records, music video website Vevo, recording artists Eminem, Lady Gaga and Adam Lambert, and global brands including The Limited, Diageo, Samsung and Intel.

 

Michelle Lochmus

Account Manager

Michelle Lochmus has worked in the media industry for more than a decade with an extensive background in marketing and advertising sales. Previously working in cable television with networks including Hallmark Channel, Hallmark Movies & Mysteries, HGTV and DIY Network, her portfolio consists of numerous award-winning multi-media campaigns covering a wide array of digital, social, on-air, radio, out-of-home and print strategies.

Serafima Kobzeva

Account Manager

Serafima Kobzeva’s portfolio consists of managing large scale digital campaigns for climate-focused NGO’s, authors, and entrepreneurs. Before working in the media industry Serafima has worked in Europe on the productions of contemporary art shows and well as in the fashion industry traveling internationally for the past ten years. Her diverse background and upbringing contribute to her strategic and creative vision each day.

Shadon Hamedoni

Influencer Marketing

Shadon has over 10 years of influencer marketing experience for brands including Hinge, PatPat, and Rabbit Hole Whiskey. In the past 3 years he has sold over $2.7M in influencer campaigns and delivered over 500 million targeted digital impressions.

Gina Meza

Account Manager

Experienced creative writer and producer specializing in branded content, integrated marketing, and promos for on-air, social, and digital streaming.

Kelsey Parrish

Account Manager

Kelsey Parrish is a strong professional with an Associate of Arts and Sciences – AAS focused in Management from York Technical College. She lives in North Carolina with her husband and kids.

Richard Peters

General Counsel

Richard Peters is an experienced California attorney practicing in all areas involving business law at his private practice, Eight Law. Richard excels at providing full service and dynamic counsel built for efficiency, effectiveness and results for small to mid-size start-ups and entrepreneurial individuals. His expertise covers a wide variety of legal issues including business transactions, contracts, formation, general counsel, and operating disputes. Richard spent the better part of a decade in his own successful entrepreneurial endeavors and a wide array of advisory roles via his consulting firm Eight Central. He has acted as founder in both e-commerce and brick and mortar businesses with a specialization in business development, strategy and early stage growth.  This has allowed him to develop a keen sense of the needs of entrepreneurs through all phases of the business life cycle, from inception to exit.

Blog

  • Snitches Get Stitches: Why You Should Think Twice Before You Post
    by Pettijohn | Jan 07, 2020

    This article was originally published on my Forbes column here. On June 30, 2017, the New Jersey rapper Tay-K (born Taymor McIntyre and also known as Tay-K 47) uploaded a music video called “The Race” to YouTube. Wanted for murder in connection to a crime committed when he was just 16 years old, Tay-K had been…

  • Why You Will Be Happier If You Unplug
    by Pettijohn | Sep 27, 2019

    This article was originally published on my Forbes column here. In 2017, Sarah Solomon woke up in a hostel in San Juan del Sur, Nicaragua. Days earlier, she’d left her life as a high-flying New York publicist to travel the world. Now, she was on the greatest adventure of her life, using freelance PR work to make ends meet…

  • Why Every Company Is A Media Company
    by Pettijohn | Apr 15, 2019

    This article was originally published on my Forbes column here. Picture yourself preparing for a vacation to Sedona, Arizona. As you search for the best tips on where to eat, hike or spend a day at the spa, you’ll probably find yourself flipping the pages of a travel magazine or scrolling through articles online. Sure enough,…

  • Why You Should Automate Your Social Media
    by Pettijohn | Feb 28, 2019

    This article was originally published on my Forbes column here. Technology makes it easy to automate or delegate certain tasks in your life. Some people start their mornings by cueing Alexa to turn on the lights and make a pot of coffee. Others set their bills to autopay or outsource and automate email, calendars and other rote tasks….

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Contact
Us

GENERAL ENQUIRIES: nathan@cordurouy.com
CORDUROUY
665 VALLEY DR
HERMOSA BEACH, CALIFORNIA 90254

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