The future is brand

Services

• 

  Digital Strategy

  Cordurouy combines data, talent and premium intellectual property to build actionable digital strategies and create branded content.

  Strategy Services:

  • Paid Media
  • Influencer Marketing
  • Email Marketing
  • SEO/SEM
  • Community Management
  • Branding

  

  Learn More
• 

  Talent Management

  Cordurouy is a full service talent management company based in Los Angeles. Cordurouy utilizes top tier talent and premium IP to build actionable strategies, create premium original programming and provide a digital ecosystem to grow and build audiences. We utilize our expertise in digital to help grow our clients communities online to build influence.

  

  Janice Bryant Howroyd

  Founder and Chief Executive Officer

  The ActOne Group

  

   

  As a talent manager, Nathan Pettijohn has represented public figures such as Janice Bryant Howroyd.

  Janice Bryant Howroyd is the Founder and Chief Executive Officer of The ActOne Group, a global leader providing customized cutting edge solutions in the human resources industry. The ActOne Group is a multi-­billion dollar (USD) award-­winning, international Talent and Talent Technology enterprise with multiple divisions that each service unique areas of employment and provide talent management solutions. She is currently #39 on Forbes list of America’s Richest Self-Made Women. In 2014, Mrs. Howroyd was recognized by Black Enterprise as the first black woman to own and operate a billion‐dollar company. She was BET’s first ever BET Honors Entrepreneur of the Year and has received Black Enterprise’s Business of the Year award. In 2013, she was appointed a USA Ambassador of Energy at the White House. In May of 2016 she received a key Presidential appointment by President Barack Obama as a member of the President’s Board of Advisors on Historically Black Colleges and Universities. In 2017, Howroyd was appointed to the Federal Communications Commission’s Advisory Committee on Diversity and Digital Empowerment (ACDDE). Her mantra is “Never compromise who you are personally to become who you wish to be professionally.”

  

  In 2017, Howroyd was appointed to the Federal Communications Commission’s Advisory Committee on Diversity and Digital Empowerment (ACDDE). Her mantra is “Never compromise who you are personally to become who you wish to be professionally.”

  Learn More
• 

  Thought Leadership

  We help influencers build their audience and market themselves. We take a holistic approach to building influence and thought leadership for individuals by helping you share ideas that will help others.

  

  Learn More
• 

  Original Content

  We use proprietary big data tools to predictively ascertain what your target audience will engage with prior to creation of content. We use these insights and our access to premium IP to build actionable strategies, create premium original programming and provide a digital ecosystem to grow and build audiences.

  Long-term, your company should be building more access to the constantly changing needs of your target audience through content. Regardless of the medium, the “spokes” can be built and removed quickly once a connection has been made. Content created for one community today can make for compelling content in the future. Pushing out to other video sites and platforms such as Facebook, YouTube and Vimeo allows for repurposing as “Top 10 Lists” or audio centric mediums later. This allows for you to take the “Cream” of the past and reconstruct it safely under your home brand.

  

  “My particular peeve is pre-roll. I hate it. What is even worse is that I know the people who are making it know that I’m going to hate it. Why do I know that? Because they tell me how long I am going to have to endure it — 30 seconds, 20 seconds, 15 seconds. You only have to watch this crap for another 10 seconds and then you are going to get to the content that you really wanted to see. That is a model of polluting content that is not sustainable.”

  
  Bradley Jakeman
  President, Pepsico
  

  Learn More