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"My particular peeve is pre-roll. I hate it. What is even worse is that I know the people who are making it know that I'm going to hate it. Why do I know that? Because they tell me how long I am going to have to endure it -- 30 seconds, 20 seconds, 15 seconds. You only have to watch this crap for another 10 seconds and then you are going to get to the content that you really wanted to see. That is a model of polluting content that is not sustainable.”

Bradley Jakeman
President, Pepsico

talent management, digital media and strategy

verb \ cor·du·roy \ˈkȯr-də-ˌrȯi \
Make (a road) out of tree trunks.
‘where routes crossed or followed a creek, men would corduroy the road’1

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