The future is brand

The stronger your brand, your story, your identity, the more attention you can command from your fans and viewership: your tribe.

ABOUT
US

Founded in 2011, Cordurouy LLC is a marketing consultancy and talent management firm based in Los Angeles, CA. A one-stop shop for brands and influencers to build their thought leadership and digital presence, Cordurouy combines data, talent and premium intellectual property to build actionable digital strategies and create branded content. Specializing in innovative digital strategies, our diverse array of clients include industry-leading entrepreneurs, virtual reality experiences, consumer apps, public companies and non-profits.

Services

Digital Strategy

Cordurouy combines data, talent and premium intellectual property to build actionable digital strategies and create branded content.
Strategy Services:
- Paid Media
- Influencer Marketing
- Email Marketing
- SEO/SEM
- Community Management
- Branding
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Talent Management

Cordurouy is a full service talent management company based in Los Angeles. Cordurouy utilizes top tier talent and premium IP to build actionable strategies, create premium original programming and provide a digital ecosystem to grow and build audiences. We utilize our expertise in digital to help grow our clients communities online to build influence.

Janice Bryant Howroyd

Founder and Chief Executive Officer

The ActOne Group

As a talent manager, Nathan Pettijohn represents public figures such as Janice Bryant Howroyd.

Janice Bryant Howroyd is the Founder and Chief Executive Officer of The ActOne Group, a global leader providing customized cutting edge solutions in the human resources industry. The ActOne Group is a multi-billion dollar (USD) award-winning, international Talent and Talent Technology enterprise with multiple divisions that each service unique areas of employment and provide talent management solutions. She is currently #39 on Forbes list of America’s Richest Self-Made Women. In 2014, Mrs. Howroyd was recognized by Black Enterprise as the first black woman to own and operate a billion‐dollar company. She was BET’s first ever BET Honors Entrepreneur of the Year and has received Black Enterprise’s Business of the Year award. In 2013, she was appointed a USA Ambassador of Energy at the White House. In May of 2016 she received a key Presidential appointment by President Barack Obama as a member of the President’s Board of Advisors on Historically Black Colleges and Universities. In 2017, Howroyd was appointed to the Federal Communications Commission’s Advisory Committee on Diversity and Digital Empowerment (ACDDE). Her mantra is “Never compromise who you are personally to become who you wish to be professionally.”

In 2017, Howroyd was appointed to the Federal Communications Commission’s Advisory Committee on Diversity and Digital Empowerment (ACDDE). Her mantra is “Never compromise who you are personally to become who you wish to be professionally.”

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Thought Leadership

We help influencers build their audience and market themselves. We take a holistic approach to building influence and thought leadership for individuals by helping you share ideas that will help others.

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Original Content

We use proprietary big data tools to predictively ascertain what your target audience will engage with prior to creation of content. We use these insights and our access to premium IP to build actionable strategies, create premium original programming and provide a digital ecosystem to grow and build audiences.

Long-term, your company should be building more access to the constantly changing needs of your target audience through content. Regardless of the medium, the “spokes” can be built and removed quickly once a connection has been made. Content created for one community today can make for compelling content in the future. Pushing out to other video sites and platforms such as Facebook, YouTube and Vimeo allows for repurposing as “Top 10 Lists” or audio centric mediums later. This allows for you to take the “Cream” of the past and reconstruct it safely under your home brand.

“My particular peeve is pre-roll. I hate it. What is even worse is that I know the people who are making it know that I’m going to hate it. Why do I know that? Because they tell me how long I am going to have to endure it — 30 seconds, 20 seconds, 15 seconds. You only have to watch this crap for another 10 seconds and then you are going to get to the content that you really wanted to see. That is a model of polluting content that is not sustainable.”

Bradley Jakeman
President, Pepsico

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Case Studies

Company Digital Branding:

Salt Life Beer

Micro Influencer Outreach
With limited spends, Cordurouy found and activated 35 micro-influencers per month to post about Salt Life Beer to assist with branding a new product. The campaign started in Florida and spread to other surrounding states as distribution expanded.

Individual Digital Branding:

Ivan Stravensky

Fake Influencer With Real Fans

We created a fake person named Ivan Stravensky on September 22, 2017 and built out his following to over 30,000 followers in six weeks with less than $300. This fake person had over 20,000 views on his second Medium blog post thanks to his Reddit post getting 900 upvotes in one night. He’s not real but a lot of his fans are.

Read the Forbes article about Ivan

Fake Russian twitter

Fake Russian Social Media

Influencer Marketing:

Evan Goes Wild

Starting Account From Scratch

In March of 2019, we set up the social media accounts for @evangoeswildofficial for the Animal Planet show’s season one. We scheduled posts, responded to fan outreach and handled influencer outreach.

We asked animal lover influencers to post about the series to drive tune in and awareness.

Evan Goes Wild Social Media

Individual Digital Branding:

GameMine

SEO - Search Results

In May of 2017, every result for “gamemine” was for a video rental company in Florida rather than our client, a start-up mobile games publisher. None of these results was our client. Not even gamemine.com showed up. We deleted these (defunct) Florida company’s profiles in Crunchbase, LinkedIn, Google maps (include arrows) and created social media channels for GameMine.

Now, when you Google GameMine, every search result is for the mobile games publisher and all of the Florida company pages are gone.

Social Media Strategies
We created social media handles and scheduled posts and ads to grow reach and engagement.
We also optimized individual team members’ socials.

GameMine Google Search

Our Work

Team

Nathan Pettijohn

Founder and CEO

Nathan Pettijohn is a talent manager and entrepreneur. In 2011, Nathan founded Cordurouy, a digital strategy firm based in Los Angeles where he now serves as CEO. As a talent manager, Nathan represents business innovators such as Janice Bryant Howroyd (Founder and CEO, The ActOne Group). In 2019 Nathan co-founded Gus and Boogie, a pet products company. Nathan is a contributing writer for Forbes on topics relating to what business leaders need to know about innovations in media and digital strategy. Nathan is the coauthor of #1 Amazon Bestseller, Zen and the Art of Admin Tasks, a tactical guide to outsourcing your administrative work so that you can focus on driving exponential value in your personal and work life.

Todd Camhe

Co-founder, Partner

Todd M. Camhe has worked in the media and entertainment industries for over twenty years. He has a diverse background as a writer, producer and executive on a wide array of entertainment projects for Fox and Warner Bros., record labels Interscope and Shady Records, music video website Vevo, recording artists Eminem, Lady Gaga and Adam Lambert, and global brands including The Limited, Diageo, Samsung and Intel.

Richard Peters

General Counsel

Richard Peters is an experienced California attorney practicing in all areas involving business law at his private practice, Eight Law. Richard excels at providing full service and dynamic counsel built for efficiency, effectiveness and results for small to mid-size start-ups and entrepreneurial individuals. His expertise covers a wide variety of legal issues including business transactions, contracts, formation, general counsel, and operating disputes. Richard spent the better part of a decade in his own successful entrepreneurial endeavors and a wide array of advisory roles via his consulting firm Eight Central. He has acted as founder in both e-commerce and brick and mortar businesses with a specialization in business development, strategy and early stage growth. This has allowed him to develop a keen sense of the needs of entrepreneurs through all phases of the business life cycle, from inception to exit.

Books

Zen and the Art of Admin Tasks

Nic De Castro (Author), Nathan Pettijohn (Author)

This tactical guide will give you immediately actionable guidelines to outsource your administrative work to an administrative assistant so that you can focus on driving exponential value in your personal and work life.

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Blog

Snitches Get Stitches: Why You Should Think Twice Before You Post

by Nathan Pettijohn | Jan 07, 2020

This article was originally published on my Forbes column here. On June 30, 2017, the New Jersey rapper Tay-K (born Taymor McIntyre and also known as Tay-K 47) uploaded a music video called “The Race” to YouTube. Wanted for murder in connection to a crime committed when he was just 16 years old, Tay-K had been…
Why We Started A CBD Dog Treat Brand

by Nathan Pettijohn | Nov 08, 2019

This week we launched a new CBD dog treat company called Gus and Boogie. After years of Cordurouy working on marketing and branding projects for other brands, I finally wanted to incubate a brand of my own. Patrick McMahon, the founder of one of the first vertically integrated cannabis companies in California, and I connected…
Why You Will Be Happier If You Unplug

by Nathan Pettijohn | Sep 27, 2019

This article was originally published on my Forbes column here. In 2017, Sarah Solomon woke up in a hostel in San Juan del Sur, Nicaragua. Days earlier, she’d left her life as a high-flying New York publicist to travel the world. Now, she was on the greatest adventure of her life, using freelance PR work to make ends meet…
Why Every Company Is A Media Company

by Nathan Pettijohn | Apr 15, 2019

This article was originally published on my Forbes column here. Picture yourself preparing for a vacation to Sedona, Arizona. As you search for the best tips on where to eat, hike or spend a day at the spa, you’ll probably find yourself flipping the pages of a travel magazine or scrolling through articles online. Sure enough,…