The future is brand

The stronger your brand, your story, your identity, the more attention you can command from your fans and viewership: your tribe.

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ABOUT
US

Founded in 2011, Cordurouy LLC is a marketing consultancy and talent management firm based in Los Angeles, CA. A one-stop shop for brands and influencers to build their thought leadership and digital presence, Cordurouy combines data, talent and premium intellectual property to build actionable digital strategies and create branded content. Specializing in innovative digital strategies, our diverse array of clients include industry-leading entrepreneurs, virtual reality experiences, consumer apps, public companies and non-profits.

Services

  • digital strategy

    Digital Strategy

    Cordurouy combines data, talent and premium intellectual property to build actionable digital strategies and create branded content.

    Strategy Services:

    • Paid Media
    • Influencer Marketing
    • Email Marketing
    • SEO/SEM
    • Community Management
    • Branding

    Computer

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  • cordurouy leadership

    Thought Leadership

    We help influencers build their audience and market themselves. We take a holistic approach to building influence and thought leadership for individuals by helping you share ideas that will help others.

    Though Leadership

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  • cordurouy content

    Original Content

    We use proprietary big data tools to predictively ascertain what your target audience will engage with prior to creation of content. We use these insights and our access to premium IP to build actionable strategies, create premium original programming and provide a digital ecosystem to grow and build audiences.

    Long-term, your company should be building more access to the constantly changing needs of your target audience through content. Regardless of the medium, the “spokes” can be built and removed quickly once a connection has been made. Content created for one community today can make for compelling content in the future. Pushing out to other video sites and platforms such as Facebook, YouTube and Vimeo allows for repurposing as “Top 10 Lists” or audio centric mediums later. This allows for you to take the “Cream” of the past and reconstruct it safely under your home brand.

    Original content

    “My particular peeve is pre-roll. I hate it. What is even worse is that I know the people who are making it know that I’m going to hate it. Why do I know that? Because they tell me how long I am going to have to endure it — 30 seconds, 20 seconds, 15 seconds. You only have to watch this crap for another 10 seconds and then you are going to get to the content that you really wanted to see. That is a model of polluting content that is not sustainable.”


    Bradley Jakeman
    President, Pepsico

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Case Studies

WHO:

Ruderman Family Foundation

A Boston-based non-profit that believes that inclusion and understanding of all people is essential to a fair and flourishing community.

Our Responsibilities: 

  • Oversaw socials, paid media, and digital strategy for both the foundation and its president Jay Ruderman
  • Create designs, graphics, and videos for posting online
  • Manage all updates to website and SEO
  • Create all static graphic assets to promote their podcast All Inclusive
  • Run contests and promotions to gain awareness for the non-profit

 

Ruderman Socials:

 

 

 

WHO:

Janice Bryant Howroyd

Founder & CEO of ActOne Group.

Our Responsibilities:

  • In 2016 Cordurouy took over managing JBH digital strategy when she had less than 800 total followers, which we still manage today
  • Produced, launched, and oversee the Ask JBH podcast
  • Assisted in editing and publishing her book Acting Up
  • Oversee her personal brand, designs, website, email list, and content for her socials
  • Formulate monthly reports including researched-based insights, data points, and suggestions for growth

Janice Bryant Howroyd Social:

 

 

 

Podcasts:

 

 

 

Book:

Who:

Jesse Lewis Choose Love Movement

The Choose Love Movement is a nonprofit that was founded in honor of Sandy Hook victim/hero, Jesse Lewis, to spread his message of “Nurturing Healing Love."

Our Responsibilities:

  • Cordurouy oversees design, paid media, and digital strategy
  • Manage all socials online for the Choose Love Movement
  • Assist in graphic design and ideation
  • Brainstorm monthly strategies
  • Formulate monthly reports including researched-based insights, data points, and suggestions for growth

Choose Love Socials:

 

 

 

 

Who:

Aventine Research Institute

Aventine is a nonprofit research institute committed to supporting work that embraces complex questions about how today’s decisions and actions will affect the future.

Our Responsibilities:

  • Oversee design, paid media, and digital strategy
  • Create and manage all socials online for Aventine from scratch
  • Design graphics and video clips from the Aventine podcast
  • Formulate monthly reports including researched-based insights, data points, and suggestions for growth

Aventine Social:

WHO:

Earth’s Call Foundation

Earth’s Call is a nonprofit organization finding and funding innovative solutions to the climate crisis.

Our Responsibilities:

  • Cordurouy oversaw design, paid media, influencer activations and digital strategy
  • Created and managed all socials online for Earth’s Call, created them from scratch
  • Handled influencer outreach to awareness of inaugural event in Aspen in May 2019
  • Formulated monthly reports including researched-based insights, data points, and suggestions for growth

 

 

 

 

Who:

Salt Life Beer

American-Style Lager. Inspired by the waterman's lifestyle.

Our Responsibilities:

  • Oversaw monthly outreach to influencers (age 21+) on Instagram
  • Identified and activated 35 micro-influencers per month in specific states
  • Formulate monthly reports including researched-based insights, data points, and suggestions for growth

 

Salt Life Beer Socials: 

 

Who:

Evan Goes Wild

Television show on Animal Planet featuring Dr. Evan Antin On a mission to encourage appreciation of all creatures.

Our Responsibilities:

  • Cordurouy oversees design, paid media, and digital strategy
  • Manage all socials online for Evan Goes Wild, created them from scratch
  • Handled influencer outreach to drive tune-in

Evan Goes Wild Social:

 

 

 

 

 

Individual Digital Branding:

GameMine

SEO - Search Results

In May of 2017, every result for “gamemine” was for a video rental company in Florida rather than our client, a start-up mobile games publisher. None of these results was our client. Not even gamemine.com showed up. We deleted these (defunct) Florida company’s profiles in Crunchbase, LinkedIn, Google maps  (include arrows) and created social media channels for GameMine.

Now, when you Google GameMine, every search result is for the mobile games publisher and all of the Florida company pages are gone.

Social Media Strategies
We created social media handles and scheduled posts and ads to grow reach and engagement.
We also optimized individual team members’ socials.

GameMine Google Search

Our Work

  • Dash logo
  • OTG Logo
  • big block logo
  • Rishi tea logo
  • strike social logo
  • JJA Venture Search Logo
  • NCM logo
  • GameMine logo
  • Civilian Military Combine logo

Team

Nathan Pettijohn

Founder and CEO

Nathan Pettijohn is an author, talent manager, and entrepreneur. Nathan is a contributing writer for Forbes on topics relating to what business leaders need to know about innovations in media and technology. Nathan is also the coauthor of a short tactical guide Zen and the Art of Admin Tasks, about outsourcing administrative work. His newest book is a travelogue called Travels With Hafa. In 2011, Nathan founded Cordurouy, a digital strategy agency based in Los Angeles where he serves as CEO.

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Todd Camhe

Co-founder, Partner

Todd M. Camhe has worked in the media and entertainment industries for over twenty years. He has a diverse background as a writer, producer and executive on a wide array of entertainment projects for Fox and Warner Bros., record labels Interscope and Shady Records, music video website Vevo, recording artists Eminem, Lady Gaga and Adam Lambert, and global brands including The Limited, Diageo, Samsung and Intel.

 

Michelle Lochmus

Account Manager

Michelle Lochmus has worked in the media industry for more than a decade with an extensive background in marketing and advertising sales. Previously working in cable television with networks including Hallmark Channel, Hallmark Movies & Mysteries, HGTV and DIY Network, her portfolio consists of numerous award-winning multi-media campaigns covering a wide array of digital, social, on-air, radio, out-of-home and print strategies.

Serafima Kobzeva

Account Manager

Serafima Kobzeva’s portfolio consists of managing large scale digital campaigns for climate-focused NGO’s, authors, and entrepreneurs. Before working in the media industry Serafima has worked in Europe on the productions of contemporary art shows and well as in the fashion industry traveling internationally for the past ten years. Her diverse background and upbringing contribute to her strategic and creative vision each day.

Blog

  • Snitches Get Stitches: Why You Should Think Twice Before You Post
    by Nathan Pettijohn | Jan 07, 2020

    This article was originally published on my Forbes column here. On June 30, 2017, the New Jersey rapper Tay-K (born Taymor McIntyre and also known as Tay-K 47) uploaded a music video called “The Race” to YouTube. Wanted for murder in connection to a crime committed when he was just 16 years old, Tay-K had been…

  • Why You Will Be Happier If You Unplug
    by Nathan Pettijohn | Sep 27, 2019

    This article was originally published on my Forbes column here. In 2017, Sarah Solomon woke up in a hostel in San Juan del Sur, Nicaragua. Days earlier, she’d left her life as a high-flying New York publicist to travel the world. Now, she was on the greatest adventure of her life, using freelance PR work to make ends meet…

  • Why Every Company Is A Media Company
    by Nathan Pettijohn | Apr 15, 2019

    This article was originally published on my Forbes column here. Picture yourself preparing for a vacation to Sedona, Arizona. As you search for the best tips on where to eat, hike or spend a day at the spa, you’ll probably find yourself flipping the pages of a travel magazine or scrolling through articles online. Sure enough,…

  • Why You Should Automate Your Social Media
    by Nathan Pettijohn | Feb 28, 2019

    This article was originally published on my Forbes column here. Technology makes it easy to automate or delegate certain tasks in your life. Some people start their mornings by cueing Alexa to turn on the lights and make a pot of coffee. Others set their bills to autopay or outsource and automate email, calendars and other rote tasks….

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Contact
Us

GENERAL ENQUIRIES: HITHERE@CORDUROUY.COM
CORDUROUY
665 VALLEY DR
HERMOSA BEACH, CALIFORNIA 90254

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