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The Future of Branded Content

The Future of Branded Content

CLICK HERE TO ENABLE ADS I use Google Chrome for nearly all my browsing and like many people I use extensions like Adblock and Adblock Plus. Though, I honestly didn’t install these initially with the intention of blocking video ads but instead to block “pop up” ads....
Digital Content Incubation For Brands

Digital Content Incubation For Brands

tl;dr: Corduroy matches a brand’s target audience with premium original IP that is developed, produced, and hyper-targeted to specific audience segments based on exclusive data, tech and audience insights to create original sponsored content. The Problem: For those...
Building Brand On YouTube

Building Brand On YouTube

YouTube is ten years and old and has quickly become a significant destination for individuals cutting their cable bills in favor of ad and subscription-based digital alternatives. According to Nielson, millennial males watch over two hours of web videos every week....
A Few Good Podcasts

A Few Good Podcasts

Podcasts are a fantastic. Here are 5 of my favorites:   Innovation Crush: Listen on Soundcloud Chris Denson’s series focuses on innovative people and amazing projects and examines the multiple facets of how innovation works. One of my favorite episodes is with...
Product Placement For Indie Filmmakers

Product Placement For Indie Filmmakers

An Introduction to Product Placement: The 2004 documentary “The Corporation” has a segment about real life product placements that companies pay for (such as people paid to talk loudly in public about a song they just heard or a product they just tried like in “The...