Posts by Nathan Pettijohn

  • Intro to Influencer Marketing

    Wendell Berry once wrote that, “It is, in fact, the nature of the electronic media to blur and finally destroy all distinctions between public and community.” I’ve written numerous times over the years about why brands shouldn’t treat social media as a passing fad; that brands should move away from thirty second spots and move…

  • The Future of Branded Content

    CLICK HERE TO ENABLE ADS I use Google Chrome for nearly all my browsing and like many people I use extensions like Adblock and Adblock Plus. Though, I honestly didn’t install these initially with the intention of blocking video ads but instead to block “pop up” ads. Still, I get served skippable ads on YouTube, and…

  • Digital Content Incubation For Brands

    tl;dr: Corduroy matches a brand’s target audience with premium original IP that is developed, produced, and hyper-targeted to specific audience segments based on exclusive data, tech and audience insights to create original sponsored content. The Problem: For those who don’t know, the old television advertising model was based on a captive audience that would sit…

  • Building Brand On YouTube

    YouTube is ten years and old and has quickly become a significant destination for individuals cutting their cable bills in favor of ad and subscription-based digital alternatives. According to Nielson, millennial males watch over two hours of web videos every week. Business Insider compared that YouTube’s gross revenue was not much less than CBS and…

  • A Few Good Podcasts

    Podcasts are a fantastic. Here are 5 of my favorites: Innovation Crush: Listen on Soundcloud Chris Denson’s series focuses on innovative people and amazing projects and examines the multiple facets of how innovation works. One of my favorite episodes is with Lee Zlotoff, the creator of the MacGyver series. He explains his creative process and the subconscious…

  • Product Placement For Indie Filmmakers

    An Introduction to Product Placement: The 2004 documentary “The Corporation” has a segment about real life product placements that companies pay for (such as people paid to talk loudly in public about a song they just heard or a product they just tried like in “The Truman Show”), which I think is a scary extreme…

  • HERO Racing 2014 Baja

    We are proud to share the news that the HERO Racing team came from behind to win the 17th Rigid Industries SCORE Desert Challenge recently, and are one of three teams in all classes to be undefeated all season! The HERO team dedicated this past race to Kionte Storey, a wounded marine who received a…

  • Polar Blades & End of Babes

    Our friend Jimmy Marble recently launched a Kickstarter campaign to finance two short films: Polar Blades and End of Babes. Perhaps you’ve seen Jimmy’s PSA’s on our site before or follow his other work, and if not you should check them out. Jimmy is trying to raise 25k in the next 20 days and I…

  • Sister – Behind the Scenes

    SISTER, a film about ADHD being over diagnosed and over-medicated in our culture, premiered this year at the Tribeca Film Festival and played two sold out shows this weekend at the Traverse City Film Festival. Michigan native film-maker Michael Moore introduced the film, which was runner up as the audience award for Best American Film…